Exploring the Role of Technology in Adventure Tourism

Tatiana Chalkidou () and George Skourtis
Additional contact information
Tatiana Chalkidou: Deree–The American College of Greece
George Skourtis: Deree–The American College of Greece

A chapter in Tourism, Travel, and Hospitality in a Smart and Sustainable World, 2023, pp 281-290 from Springer

Abstract: Abstract Adventure tourism has seen a recent surge in popularity, as people are increasingly looking for fear and thrills (Cater, Tour Manage 27:317–325, 2006) and unique and adrenaline-rushing experiences (Pomfret and Bramwell, Current Issues Tour 19:1447–1478, 2014). However, compared to several other specialized tourism studies, the research in this sector has been limited (Buckley, Tour Manage 33:961–970, 2012), while the role of technology in adventure tourism management is still in its infancy, although it is considered one of the most rapidly expanding sectors and a significant part of the tourism industry. Thus, the purpose of this paper is to theoretically discuss how the adventure tourism industry is implementing and managing technology, addressing the changes that technology has brought, and identifying the opportunities that can be exploited. In order to better understand the role of technology in adventure tourism management, we suggest the adoption of service-dominant logic and its ecosystem perspective (Vargo and Lusch, J Acad Market Sci 36:1–10, 2008). More specifically, we propose a transition of adventure tourism management from the perspective of S-D logic, reconsidering the conclusions that have been drawn from traditional perspectives (G-D logic). Importantly, a service-ecosystems view broadens the scope of adventure tourism management and enables researchers and practitioners to zoom out beyond dyadic exchange encounters and to view technology as a necessary resource for value co-creation. To the best of our knowledge, this paper is the first which challenges adventure management literature by adopting an S-D logic perspective.

Keywords: Adventure tourism; Technology; Value co-creation (search for similar items in EconPapers)
JEL-codes: Z32 (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-26829-8_17

Ordering information: This item can be ordered from
http://www.springer.com/9783031268298

DOI: 10.1007/978-3-031-26829-8_17

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().