Exploring Gender Differences in Hotel Choice Safety Factors in the Early Post-COVID-19 Era

Spyridon Mamalis, Irene Kamenidou () and Aikaterini Stavrianea
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Spyridon Mamalis: International Hellenic University
Irene Kamenidou: International Hellenic University
Aikaterini Stavrianea: National and Kapodistrian University of Athens

A chapter in Tourism, Travel, and Hospitality in a Smart and Sustainable World, 2023, pp 295-305 from Springer

Abstract: Abstract Countries worldwide consider the travel and tourism sector of increased significance due to its multiple economic benefits. However, the COVID-19 pandemic has negatively affected the tourism industry, as countries proceeded to lockdowns and restrictions due to health reasons. For Greece, tourism is characterized as its “heavy industry” given that it contributes to a large extent to the formation of the country's GDP and creates significant opportunities for employment in tourism-related sectors. After two lockdowns in 2020, Greece on May 14, 2021, officially opened for tourism, lifting restrictive measures on one hand, and announcing measures for tourists’ safety on the other. Under this prism, this research aims to explore Greek tourists’ gender differences in the required safety features of tourist accommodation in the early post-pandemic era. It utilized an online structured questionnaire and in a two-month period it collected a sample of N = 413 domestic tourists. Seven statements were used for choosing a tourist accommodation referring to safety measures required by them. Factor analysis reduced the seven statements to three dimensions-variables tested for gender differences. Independent sample t-tests revealed gender differences for two out of three dimensions, based on which discussion, suggestions, and marketing communication techniques for accommodation providers are offered.

Keywords: Tourism; COVID-19; Accommodation; Marketing communication; Tourist behavior; M30; M31; M37; M38; M39; I12; I18; L83 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-29426-6_19

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DOI: 10.1007/978-3-031-29426-6_19

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