Exploring the Role of Toponymy in Wine Naming Strategy: A Greek Case Study

Theodosios Tsiakis (), Eleni Anagnostou and Giuseppe Granata
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Theodosios Tsiakis: International Hellenic University
Eleni Anagnostou: International Hellenic University
Giuseppe Granata: University Mercatorum of Rome

A chapter in Tourism, Travel, and Hospitality in a Smart and Sustainable World, 2023, pp 447-456 from Springer

Abstract: Abstract The choice of wine label raises questions whether it intends to communicate historical concepts, identity, or quality. There are elements that can influence the buying operation in terms of purchase decision. The label reflects the winemaker’s perceptions, while the name remains a crucial point for the general wine context. A vineyard name attributes in the storytelling of a wine's origin. Labels tell the story of the specific vineyard from which the wine originated. The application of toponymy as name in wine label is of significant importance, because it conveys the element of terroir. This paper aims at decipher the toponymy of Greek wine labels, providing valuable insights about description of the name, the cause of selection, and the language.

Keywords: Toponymy; Wine communication; Wine regions (search for similar items in EconPapers)
JEL-codes: Z32 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-29426-6_29

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DOI: 10.1007/978-3-031-29426-6_29

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