Behavior Analysis of Glamping as a Novel Tourism Marketing Trend

Ioanna Giannoukou, Eirini Fafouti and Constantinos Halkiopoulos ()
Additional contact information
Ioanna Giannoukou: University of Patras
Eirini Fafouti: Open University
Constantinos Halkiopoulos: University of Patras

A chapter in Tourism, Travel, and Hospitality in a Smart and Sustainable World, 2023, pp 537-562 from Springer

Abstract: Abstract In the current period, the influence of mass tourism has begun to diminish due to measures and travel limitations. In the post-COVID period, variations in tourist demand and consumption patterns are evident. In this research paper, the concept of alternative tourism is analyzed, along with its characteristics and philosophy, with an emphasis on camping as well as a profile analysis of campers. In addition, the concept of Glamping, a trend in alternative tourism that blends living in nature with the conveniences of a luxury hotel, is examined. There is a review of the evolution of Glamping and the locations where it is practiced, as well as an examination of the profile of tourists who habitually select Glamping and their variations from campers. In addition, a focused behavioral study is undertaken on a sample of 135 individual campers (N = 135) by inquiring about their preferences for luxury camping. Through data analysis, rules are extracted, the research’s findings are presented, and conclusions are drawn. Finally, the long-term sustainability of this modern type of tourism in contrast to current mass tourism (camping) is evaluated through the development of new innovative tourism services and their dissemination via contemporary digital marketing channels.

Keywords: Glamping; Alternative tourism; Mass tourism; Camping; Digital marketing; Behavior analysis; Z32; Z33; M31; O32; O33 (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-29426-6_34

Ordering information: This item can be ordered from
http://www.springer.com/9783031294266

DOI: 10.1007/978-3-031-29426-6_34

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().