Understanding the Travel Risk Profile and Travel Intentions of Generation Z Amidst Covid-19

Dionisia Tzavara (), Joshua Makinson, Persefoni Polychronidou and Christos Grose
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Dionisia Tzavara: University of London Worldwide
Joshua Makinson: University of Liverpool
Persefoni Polychronidou: International Hellenic University
Christos Grose: International Hellenic University

A chapter in Global, Regional and Local Perspectives on the Economies of Southeastern Europe, 2023, pp 315-332 from Springer

Abstract: Abstract Travel restrictions as a result of COVID-19 have dramatically impacted international travel and tourism. The aim of this study is to explore the travel intentions of Generation Z consumers living in the UK, in light of Covid-19 and to understand their travel risk profile. Data is collected with the use of an online questionnaire distributed to Generation Z consumers living in the UK. We find that Generation Z are not inclined to avoid travel during Covid 19. Their perceptions about the travel risk associated with Covid 19 are relatively neutral and their self-efficacy is very high. They are confident travelling during Covid-19 is not posing a significant risk for their health, but they are concerned about passing the virus to a friend or to family who may be at risk. Our findings contribute to the understanding of the travel risk profile, intentions and concerns of Generation Z travelers during Covid-19.

Keywords: Covid-19; Generation Z; Travel risk; Travel intentions; International travel; Domestic travel (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-34059-8_17

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DOI: 10.1007/978-3-031-34059-8_17

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