The Impact of Subjective Norms, Perceived Behavioral Control, and Purchase Intention on Purchase Behavior of Eco-Friendly Food Packaging Products

Julen Castillo-Apraiz (), Jesús Palma-Ruiz and Mauricio Iván García-Montes ()
Additional contact information
Julen Castillo-Apraiz: University of the Basque Country UPV/EHU
Mauricio Iván García-Montes: Universidad Autónoma de Chihuahua

A chapter in State of the Art in Partial Least Squares Structural Equation Modeling (PLS-SEM), 2023, pp 99-104 from Springer

Abstract: Abstract Consumer knowledge of environmental concerns is raising demand for environmentally friendly items, which implies taking into account products’ packaging. Not surprisingly, multinational corporations are concentrating on packaging advancements in order to decrease waste, increase recycled content, and develop more renewable packaging materials. Based on the theory of planned behavior, we aim to assess the antecedents of purchase behavior by using partial least squares structural equation modeling (PLS-SEM) for data analysis. Data were obtained from 388 completed surveys in late 2020 through Qualtrics platform. The questionnaire was mainly distributed to supermarket customers in Mexico.

Keywords: Purchase behavior; Eco-friendly packaging; Food packaging; Sustainable consumption; PLS-SEM (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-34589-0_11

Ordering information: This item can be ordered from
http://www.springer.com/9783031345890

DOI: 10.1007/978-3-031-34589-0_11

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().