A PLS-SEM Analysis of Consumer Health Literacy and Intention to Use Complementary and Alternative Medicine in the COVID-19 Pandemic

Michael Christian, Henilia Yulita, Guan Nan, Suryo Wibowo, Eko Retno Indriyarti (), Sunarno Sunarno and Rima Melati
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Michael Christian: Universitas Bunda Mulia
Henilia Yulita: Universitas Bunda Mulia
Guan Nan: Universitas Bunda Mulia
Suryo Wibowo: Indonesia International Institute for Life Sciences
Eko Retno Indriyarti: Universitas Trisakti
Sunarno Sunarno: Psychological Science Doctoral Program, Universitas Persada Indonesia YAI
Rima Melati: Faculty of Medicine, President University

A chapter in State of the Art in Partial Least Squares Structural Equation Modeling (PLS-SEM), 2023, pp 459-473 from Springer

Abstract: Abstract During the Coronavirus disease (COVID-19) pandemic, social restrictions affected society and all types of businesses, including health care. The purpose of this chapter is to assess customer health literacy and intent to use complementary and alternative medicine (CAM) during the pandemic. Under a quantitative method, a questionnaire was distributed to 185 participants in Jakarta during the pandemic. This chapter employs partial least squares structural equation modeling (PLS-SEM) to analyze the data. According to the findings of this chapter, the public was more aware of the benefits of acupuncture than of the risks. This aspect of knowledge about benefits influences people’s willingness to use acupuncture. Meanwhile, people’s desire to try acupuncture is unaffected by knowledge about acupuncture or of its risk factors. During the prolonged pandemic, the public is still haunted by several phenomena, such as the government’s unfinished vaccination target, difficulty in obtaining drugs and supplements, and limited use of health checkup services due to social constraints. As a result, acupuncture businesses can service the public during a pandemic. Other factors, such as financial situation during the pandemic, were not included in this chapter but may be considered in future research.

Keywords: Health business; Health literacy; Usage intention; Perceived risk; Acupuncture (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1007/978-3-031-34589-0_35

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