Virgil Abolh’s Cinematic Fashion Shows for Louis Vuitton’s Men’s Collections on YouTube

Natalia Luque-Zequeira () and Marta Torregrosa
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Natalia Luque-Zequeira: Universidad de Navarra
Marta Torregrosa: Universidad de Navarra

A chapter in Fashion Communication in the Digital Age, 2023, pp 238-249 from Springer

Abstract: Abstract The mediatization of fashion explores the ways in which fashion practices (production, consumption, distribution and dissemination) are articulated and depend on the logic of digital media. The aim of this research is to show that in addition to the changes that the traditional fashion show has undergone due to the influence of mediatization, other effects are emerging, such as the appearance of autonomous audiovisual productions on YouTube, characterized by a narrative expansion of the curatorial purpose of the collection. The paper analyzes the case of Virgil Abloh’s film productions for the presentation of Louis Vuitton’s men’s collections.

Keywords: fashion show; catwalk; Virgil Abloh; Louis Vuitton; YouTube; innovation; communication (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-38541-4_22

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DOI: 10.1007/978-3-031-38541-4_22

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