Business Strategy to Increase Profit and Customer Base Using Eco-Advertising, Modeling and Optimization

Dimitrios M. Mastrakoulis (), Dimitrios K. Nasiopoulos, Dimitrios A. Arvanitidis (), Elli C. H. Zara, Panagiotis Trivellas and Catherine Marinagi
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Dimitrios M. Mastrakoulis: University of Thessaly
Dimitrios K. Nasiopoulos: BICTEVAC LABORATORY Business Information and Communication Technologies in Value Chains laboratory, School of Applied Economics and Social Sciences, Agricultural University of Athens
Dimitrios A. Arvanitidis: University of Peloponnese
Elli C. H. Zara: University of Peloponnese
Panagiotis Trivellas: Organizational Innovation and Management Systems, School of Applied Economics and Social Sciences, Agricultural University of Athens
Catherine Marinagi: Agricultural University of Athens

A chapter in Computational and Strategic Business Modelling, 2024, pp 113-128 from Springer

Abstract: Abstract In recent years, there has been an increase in reporting on research in the field of eco-innovation, “green” innovation, or innovation in the field of sustainable development in digital marketing. To meet the challenge of sustainable development, companies need to balance economic, social and environmental performance.

Keywords: Digital marketing; Decision making; Modeling and simulation (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-41371-1_12

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DOI: 10.1007/978-3-031-41371-1_12

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