Reengineering Energy Sector SMEs to Marketing via Backlinks and Domains Strategy

Kriemadis Thanos () and Despina S. Giakomidou
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Kriemadis Thanos: Department of Management Science and Technology, University of Peloponnese
Despina S. Giakomidou: Department of Management Science and Technology, University of Peloponnese

A chapter in Computational and Strategic Business Modelling, 2024, pp 363-369 from Springer

Abstract: Abstract The energy sector consists of big enterprises and organizations that transfer and produce electricity. In this sector, various small and medium enterprises (SMEs) have emerged that are occupied with providing innovative services related to electricity supply. These SMEs could benefit from reengineering their core activities to more marketing-related strategies and increase their websites’ visibility. The authors were orientated toward that direction and gathered 3-month data from innovative SMEs in energy sector regarding website visits’ metrics. At a later stage, regression analysis and fuzzy cognitive mapping modeling were performed by capitalizing on the correlation coefficients. Our research highlights the advantages of adjusting the marketing activities of SMEs’ websites in energy sector so as to attract more new visitors and engage them more, thus emphasizing the importance of reengineering to marketing procedures.

Keywords: Reengineering; Marketing; Digital marketing; SMEs; Big Data; fuzzy cognitive mapping (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-41371-1_30

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DOI: 10.1007/978-3-031-41371-1_30

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