A Review on SME’s Performance Through Entrepreneurial Marketing, Intellectual Capital, and Learning Capability

Muhammad Yamin Siregar, Ahmad Rafiki () and Tohap Parulian
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Muhammad Yamin Siregar: Universitas Medan Area
Ahmad Rafiki: Universitas Medan Area
Tohap Parulian: Universitas Medan Area

A chapter in Economic Recovery, Consolidation, and Sustainable Growth, 2023, pp 511-521 from Springer

Abstract: Abstract This study aims to elaborate and discuss on SMEs’ performance, entrepreneurial marketing, intellectual capital, and learning capability. The study adopts content analysis technique where various sources are referred including reports, official documents, and research articles. The chapter also explains on the SMEs’ performance and the three elements (entrepreneurial marketing, intellectual capital, learning capability) based on the data from Scopus database. Such researches have been done more than four decades, indicating that SMEs’ performance is still acceptable to be explored. Other opportunities and challenges associated with the studies of entrepreneurial marketing, intellectual capital, learning capability on SMEs’ performance need to be exposed and noticed by practitioners, academicians, and other stakeholders, which are to be used as valuable information for strategic planning.

Keywords: SMEs; Performance; Entrepreneurial marketing; Intellectual capital; Learning capability (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-42511-0_34

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DOI: 10.1007/978-3-031-42511-0_34

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