The Impact of Sales Promotion Methods on Buying Behavior of Hygienic Products

Arta Ejupi Ibrahimi () and Jusuf Zekiri ()
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Arta Ejupi Ibrahimi: South East European University
Jusuf Zekiri: South East European University

A chapter in Economic Recovery, Consolidation, and Sustainable Growth, 2023, pp 543-556 from Springer

Abstract: Abstract Since the market is overwhelmed with many hygienic products, companies need to make something that will attract customers, and they need to make many promotion activities just to capture their attention. The purpose of this paper is to find out what customers from North Macedonia want which sales promotion methods they prefer more. There is a little research of sales promotion in North Macedonia, so this paper will also help companies to better understand the sales promotion methods and they will better serve the best method to their customers. Secondary data were used from journals and books. The sample consists of 222 responses which were analyzed with the program Smart PLS. The results of the study show that Price discount, Free sample, Free gifts, Buy one get one for free have positive impact on sales promotion, and the most effective way is Buy one get one for free.

Keywords: Sales promotion; Buying behavior; Price discount; Free sample; Free gift (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-42511-0_36

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DOI: 10.1007/978-3-031-42511-0_36

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