Smart Homes Technologies Adoption: Effect of Social Trust and Risk Perception

Abhisek Dutta (), Raj K. Kovid (), Manisha Gupta () and Rajeev Sijaria ()
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Abhisek Dutta: NIIT University
Raj K. Kovid: Sharda University
Manisha Gupta: Sharda University
Rajeev Sijaria: Jawaharlal Nehru University

A chapter in Economic Recovery, Consolidation, and Sustainable Growth, 2023, pp 727-739 from Springer

Abstract: Abstract Smart homes devices and services are being increasingly adopted globally in view of Industry 4.0. Thus, it becomes imperative to investigate the factors that lead to their adoption. The trust heuristic and technology acceptance model were used in the study to examine a technology adoption model to account for adoption of smart home services. Results show that acceptance is indirectly influenced by social trust through perceived utility. Contrarily, even though the relationship was found to be inversely connected, perceived risk did not significantly affect behavior-related desire to adopt smart houses. Using a survey (N = 200) and testing with partial least squares structural equation modeling, the study verified the findings. Further discussion of the study's results’ theoretical and practical consequences follows.

Keywords: Smart home; TAM; Social trust; Perceived risk; Technology; Industry 4.0 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-42511-0_47

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DOI: 10.1007/978-3-031-42511-0_47

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