Digital Transformation of Small and Medium-Sized Businesses

Mariam Tvaradze ()
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Mariam Tvaradze: East European University

A chapter in Chances and Challenges of Digital Management, 2023, pp 35-41 from Springer

Abstract: Abstract The modern era and especially the pandemic period has caused the need to make certain changes in all areas, especially in the business sector. The purpose of our research is to determine the stages of digital transformation of small and medium-sized businesses, identify given opportunities, highlight inevitable changes and transformations, and develop a transformation action plan based on the example of a specific business unit. 30 Georgian small and medium companies participated in our research. With the received information, we will be able to determine the need for their digital transformation, the possibilities of transformation and the sequence of changes, and we can generalize the obtained results to the sector. In the current period, it has become clear that digital transformation is of crucial importance: to accelerate changes, ensure stability and better understand the needs of clients. All this adds more relevance to the issue. The study will also discuss studies, practices and guidelines to demonstrate that digital transformation is today's priority, which involves transforming awareness, skills and tools.

Keywords: Digital transformation; Changes during the pandemic; Transformation plan (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-45601-5_4

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DOI: 10.1007/978-3-031-45601-5_4

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