Approaching Certain Fundraising Methods and a Revised Theory of Planned Behavior in an Experimental Framework

Andreea-Angela Șeulean ()
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Andreea-Angela Șeulean: Babeș-Bolyai University

Chapter Chapter 14 in Sustainable Approaches and Business Challenges in Times of Crisis, 2024, pp 247-266 from Springer

Abstract: Abstract The fundraising process could be referred to as being a focal point that defines the overall performance of a certain nonprofit organization. In this regard, the idea of differentiating among a wide variety of methods by which the needed funds are procured entails a greater interest from both a theoretical and a practical perspective. Consequently, the current paper aims to reveal the manner in which a series of fundraising methods and certain factors integrated within the theory of planned behavior influence the individuals’ decision in terms of donating. Thus, the paper renders the content of a marketing experiment that was operationalized on a sample of 750 respondents on the basis of using a self-administered questionnaire. The general theoretical framework that substantiated the given research endeavor was represented by the conceptual model of the theory of planned behavior in extended form. In terms of the obtained results, these indicated the fact that the influence exerted by the subsequent fundraising methods on the individuals’ donation intention is not a significant one from a statistical viewpoint. Nevertheless, the paper could be considered a notable preamble associated with approaching the theory of planned behavior in an experimental setting.

Keywords: Fundraising; Nonprofit organizations; Theory of planned behavior; Experiment (search for similar items in EconPapers)
JEL-codes: L31 M31 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-48288-5_14

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DOI: 10.1007/978-3-031-48288-5_14

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