Contactless Tourism in the Post-COVID-19 Era: How Ready Are Greek Tourists?

Nikolaos Trihas (), Georgios Zozonakis and Markos Kourgiantakis
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Nikolaos Trihas: Hellenic Mediterranean University
Georgios Zozonakis: Hellenic Mediterranean University
Markos Kourgiantakis: Hellenic Mediterranean University

Chapter Chapter 6 in Sustainable Approaches and Business Challenges in Times of Crisis, 2024, pp 103-118 from Springer

Abstract: Abstract A modern trend in travel and tourism industry that arose from the development of technology and was accelerated by the COVID-19 pandemic is the so-called contactless or touchless tourism. The purpose of this paper is to investigate the extent to which Greeks use contactless technologies during their travels but also their willingness and readiness to make trips in the future that will be completely contactless. In order to meet this purpose, a survey was conducted via a structured self-completed questionnaire in a sample of 500 people in Greece. The study’s results revealed that while the majority of participants consider themselves to be quite tech savvy, they are not fully aware of the use of contactless technology in travel and tourism. However, most of them claim that they have made use of contactless technologies in the different phases of their trips, that is, before the trip (e.g., issuing and paying for tickets, hotel reservations, etc.), while traveling (e.g., contactless payments and check-in at the airport, means of transport, etc.), but also at the destination (e.g., hotel check-in, issuing tickets to shows and attractions, contactless payments, etc.). Greeks’ personal attitude toward contactless technology is positive, as they recognize specific advantages for its use: it is safe, reliable, and simple to use, suits their needs, improves the quality of services provided by businesses, offers personalized services, makes service faster by reducing waiting lines, and ensures greater privacy for customers. However, various concerns are expressed about a number of issues associated with contactless technologies. In any case, most participants agree that the use of contactless technology in travel and tourism is a one-way street due to rapid technological development and is accelerating due to the pandemic and the resulting need to limit human contact.

Keywords: Contactless technology; Touchless tourism; COVID-19; Travel behavior; Greece (search for similar items in EconPapers)
Date: 2024
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DOI: 10.1007/978-3-031-48288-5_6

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