E-commerce to Increase Sales in a Peruvian Importer of Hardware Items

Guillermo S. Miñan Olivos (), María Y. Busto Valdez (), Johan H. Espinoza Tumpay (), Williams E. Castillo Martínez () and Jairo Jaime Turriate Chávez ()
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Guillermo S. Miñan Olivos: Universidad Tecnológica del Perú
María Y. Busto Valdez: Universidad Cesar Vallejo
Johan H. Espinoza Tumpay: Universidad Cesar Vallejo
Williams E. Castillo Martínez: Universidad Cesar Vallejo
Jairo Jaime Turriate Chávez: Universidad Tecnológica del Perú

Chapter Chapter 60 in Applied Economic Research and Trends, 2024, pp 1051-1061 from Springer

Abstract: Abstract The present chapter sought to demonstrate how e-commerce could increase sales in a Peruvian company importing hardware items. The chapter had a quantitative approach, a nonexperimental cross-sectional design, and a descriptive level. The study population was represented by all company sales and historical sales from 2020 to 2021 were sampled, as well as a sales projection for 2022; therefore, a non-probability sampling was used for convenience. The quantitative evaluation of sales was able to demonstrate that e-commerce managed to increase sales, even predicting a pessimistic behavior in the volume of these through the digital channel of Mercado Libre. Therefore, the study was able to conclude that e-commerce would increase sales in a Peruvian importer of hardware items, so it should proceed with the administrative and operational design so that sales begin their operation in the recommended Marketplace.

Keywords: E-commerce; Sales; Marketplace; Regression (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-49105-4_60

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DOI: 10.1007/978-3-031-49105-4_60

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