Big Data and Business Intelligence in Cruise Destinations

Josep Maria Espinet, Carles Mulet-Forteza () and Berta Ferrer-Rosell ()
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Josep Maria Espinet: Universitat de Girona
Carles Mulet-Forteza: Universitat de Les Illes Balears
Berta Ferrer-Rosell: Universitat de Lleida

A chapter in Tourism and ICTs: Advances in Data Science, Artificial Intelligence and Sustainability, 2024, pp 149-158 from Springer

Abstract: Abstract The aim of this research is to analyse the potential of Big Data and Business Intelligence in cruise destinations. This potentiality is faced from a managerial view management but also from a sustainable view management. Although the cruise industry is very small in relation to all tourism activity, in the places where ships embark/disembark or in the ports of call it has a large economic impact. The study focuses on the challenges and opportunities of big data and Business Intelligence differentiating between ports of embarkation/disembarkation and ports of call. This is conceptual research that makes a set of proposals for the application of Big Data and Business Intelligence based on the information that a cruise destination may have available.

Keywords: Artificial Intelligence; Big data; Business Intelligence; Cruises; Data bases; Home port; Port of call (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-52607-7_14

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DOI: 10.1007/978-3-031-52607-7_14

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