Profile Tourists Using TripAdvisor’s Reviews

Jessica Ferreira (), Elaine Scalabrini and Paula Odete Fernandes
Additional contact information
Jessica Ferreira: UNIAG, Instituto Politécnico de Bragança
Elaine Scalabrini: UNIAG, Instituto Politécnico de Bragança
Paula Odete Fernandes: UNIAG, Instituto Politécnico de Bragança

A chapter in Recent Advancements in Tourism Business, Technology and Social Sciences, 2024, pp 665-679 from Springer

Abstract: Abstract The profiling of tourists according to their decision behaviour is not new. Still, the popularity of the Internet and its increasing role in tourist decisions is becoming an essential area of research. TripAdvisor uses various methods to profile tourists based on their interactions and behaviours on the platform. This study utilised TripAdvisor reviews to profile tourists visiting Bragança, Northern Portugal, during the pandemic period of 2020–2022 and the search for quality of life. The analysis involved 1443 comments and classifications from city attractions, hotels, and restaurants. MAXQDA, a qualitative and mixed-methods data analysis software, facilitated content analysis, examining qualitative data and socio-demographic variables, quantifying text analysis using MAXDictio, profile comparison charts, and word exploration. Findings indicated that 2020 had the highest number of comments, with restaurants receiving the most feedback, followed by attractions and hotels. Demographic analysis revealed a predominantly male gender, primarily within the age ranges of 31–60. International tourists outnumbered domestic visitors, with Spain, Brazil, and France being the most prevalent foreign nationalities. Gender was linked to ratings, with a prevalence of maximum positive ratings. While men predominantly provided comments, women expressed more positive sentiments. This research contributes insights into tourist profiles in Bragança, derived from TripAdvisor reviews, including preferences, demographics, and experiences during the pandemic period.

Keywords: Northern Portugal; Tourist profile; TripAdvisor; MAXQDA (search for similar items in EconPapers)
JEL-codes: Z3 Z32 (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-54338-8_39

Ordering information: This item can be ordered from
http://www.springer.com/9783031543388

DOI: 10.1007/978-3-031-54338-8_39

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().