Male Cohort Differences Based on Religious Memorable Tourism Experiences

Irene Kamenidou (), Aikaterini Stavrianea and Spyridon Mamalis
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Irene Kamenidou: International Hellenic University
Aikaterini Stavrianea: National Kapodistrian University of Athens
Spyridon Mamalis: International Hellenic University

A chapter in Recent Advancements in Tourism Business, Technology and Social Sciences, 2024, pp 1001-1011 from Springer

Abstract: Abstract This study explores male generational cohort differences based on memorable tourism experiences at religious destinations. For data collection, a questionnaire was used, adopted from previous studies and a non-probability sampling method resulted in collecting 670 male subjects that have visited a religious destination. The data was subjected to descriptive statistics, factor analysis, reliability, and one-way ANOVA. Results showed that no item (on a 7-point Likert scale) had a mean score (MS), MS > 6.00. The highest rated item from the memorable tourism experience scale was “I visited a place where I really wanted to go” and the lowest rated item was “I learned about myself”. One-way ANOVA based on the seven dimensions of memorable tourism experiences, i.e., the “hedonism”, “refreshment”, “novelty”, “involvement”, “meaningfulness”, “knowledge”, and “local culture”, revealed cohort differences in all cases. Marketing communication suggestions are proposed, aiming at promoting religious tourism by increasing MTE.

Keywords: Memorable tourism experiences; Religious tourism; Marketing Communication; Generational cohorts (search for similar items in EconPapers)
JEL-codes: L83 M31 M39 Z12 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-54338-8_59

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DOI: 10.1007/978-3-031-54338-8_59

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