The Digital Transformation of Hybrid and Virtual Meetings and Events in the Greek Meetings Industry
Athina Papageorgiou and
Alexandra Chalkia ()
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Athina Papageorgiou: University of West Attica
Alexandra Chalkia: University of West Attica
A chapter in Recent Advancements in Tourism Business, Technology and Social Sciences, 2024, pp 83-94 from Springer
Abstract:
Abstract The COVID-19 pandemic has changed the way conferences and events are organized. The need to avoid congestion and minimize transportation has resulted in a shift toward virtual platforms. Our work aimed to compare the attractiveness of virtual and physical meetings and events using a comprehensive questionnaire and literature review. Our research revealed that younger individuals prefer to participate in virtual events, whereas older individuals favor physical participation. In-person congresses offer a more stimulating experience than virtual ones that need to adopt ways to enhance interactivity in order to attract a wider audience.
Keywords: Hybrid meetings; Virtual meetings; Event organization; COVID-19; Professional congress organizers; Audiovisual equipment; Rental companies; Hotels (search for similar items in EconPapers)
JEL-codes: Z31 Z32 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-54342-5_6
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DOI: 10.1007/978-3-031-54342-5_6
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