Digital Transformation Strategy in SMEs: The Role of Entrepreneurs’ IEO

Lahsen Oubdi () and Oumaima Mekkaoui ()
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Lahsen Oubdi: Ibn Zohr University, ENCG Agadir Business School
Oumaima Mekkaoui: Ibn Zohr University, ENCG Agadir Business School

Chapter Chapter 15 in Management and Resilience of African Organizations in Times of Crisis, 2024, pp 241-260 from Springer

Abstract: Abstract This paper explores the entrepreneurial orientation factors that influence SMEs’ digital transformation strategy. To achieve this, this paper proposes a conceptual framework by revisiting and extending Miller (Management Science 29:770–791, 1983) and Gerschewski et al. (Review of International Business and Strategy 26:446–471, 2016) individual entrepreneurial orientation (IEO) model (i.e., innovativeness, proactiveness, risk-taking, entrepreneurial passion, and perseverance). The proposed model is validated using structural equation modeling (SEM). Our findings indicate that risk-taking and entrepreneurial passion positively affect the achievement of SMEs’ digital transformation strategy goals, while proactiveness, innovativeness, and perseverance do not. To the best of our knowledge, this is the first study of its kind in this area.

Keywords: Entrepreneurs; IEO factors; Passion; Perseverance; Digital transformation strategy (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-56007-1_15

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DOI: 10.1007/978-3-031-56007-1_15

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