The Importance of Social Media Analytics in Increasing E-Commerce Sales Capabilities

Marian Pompiliu Cristescu, Dumitru Alexandru Mara (), Raluca Andreea Nerișanu and Lia Cornelia Culda
Additional contact information
Marian Pompiliu Cristescu: Lucian Blaga University of Sibiu
Dumitru Alexandru Mara: Lucian Blaga University of Sibiu
Raluca Andreea Nerișanu: Lucian Blaga University of Sibiu
Lia Cornelia Culda: Lucian Blaga University of Sibiu

A chapter in Economic Growth, Prosperity and Sustainability in the Economies of the Balkans and Eastern European Countries, 2024, pp 297-311 from Springer

Abstract: Abstract In the current digital age, social media platforms have become a significant source of information for individuals and organizations which can be harnessed by e-commerce companies to improve their marketing strategies and product offerings. Therefore, using data from social media to increase the capability to have e-commerce can provide a positive impact on a company’s budget, profitability, and long-term sustainability in the market. This article investigates the role that big data analysis on data collected from social media can have on the companies’ capability to do business in the e-commerce environment. The study aims to explore the relationship between the number of companies that analyze big data from social media and the number of companies that have e-commerce sales. The datasets, based on statistics between 2016 and 2020, involve companies located within the European Union, and we expect the results to show that the countries with a high percentage of companies that analyze big data from social media present a high number of companies with sales executed via e-commerce. This would suggest that the analysis of social media data can have a significant positive effect on the number of e-commerce companies that execute e-commerce sales, as it provides valuable insights into consumer behaviors and preferences, which can help companies better target their marketing efforts and improve their product offerings. These findings have important implications for companies seeking to increase their presence in the e-commerce space, as well as for policymakers and regulators seeking to promote e-commerce growth.

Keywords: e-commerce companies; e-commerce sales; Social media (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-58437-4_16

Ordering information: This item can be ordered from
http://www.springer.com/9783031584374

DOI: 10.1007/978-3-031-58437-4_16

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().