Beyond the Price Tag: Exploring the Broader Socioeconomic Consequences of Pink Tax on Women’s Financial Well-Being

Aziza Qamashoui, C. Nagadeepa, Alamelu Mangai Raman and K. P. Jaheer Mukthar
Additional contact information
Aziza Qamashoui: University of Technology and Applied Sciences-Al Musannah
C. Nagadeepa: Kristu Jayanti College Autonomous
Alamelu Mangai Raman: University of Technology and Applied Sciences-Al Musannah
K. P. Jaheer Mukthar: Kristu Jayanti College Autonomous

A chapter in Sustainability and Financial Services in the Digital Age, 2024, pp 185-195 from Springer

Abstract: Abstract The pink tax, a phenomenon characterized by gender-based pricing disparities, continues to pervade consumer markets globally, wherein products and services marketed towards women are priced higher than equivalent items targeted at men. This discriminatory practice not only imposes an unfair financial burden on women but also perpetuates harmful gender stereotypes and contributes to broader socioeconomic inequalities. Despite growing awareness of the pink tax, its prevalence and impact remain significant, necessitating further research to address its detrimental effects on women’s financial well-being. The present study explores the broader socioeconomic consequences of the pink tax on women’s financial independence, disposable income, economic burden, and psychological well-being. Through Structural Equation Modeling (SEM) analysis, data collected from a sample of 375 females across various demographics were analyzed to assess the relationships between exposure to the pink tax and its effects on women’s financial outcomes and psychological well-being. The findings highlight a significant association between exposure to the pink tax and increased economic burden, reduced disposable income, lower financial independence, and adverse psychological implications for women. These results underscore the urgent need for policy interventions aimed at eliminating gender-based pricing disparities to promote financial equity and well-being among women. By addressing the systemic inequities perpetuated by the pink tax, policymakers can create a more inclusive and equitable society for all individuals, regardless of gender.

Keywords: Pink tax; Economic burden; Disposable income; Financial independence; Psychological and societal implications (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-67511-9_12

Ordering information: This item can be ordered from
http://www.springer.com/9783031675119

DOI: 10.1007/978-3-031-67511-9_12

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().