Analysing the Role of Electronic Word of Mouth (eWOM) in Shaping Consumer Intent and Behaviour Towards Eco-Friendly Tourism Destinations

Mohsen Brahmi, Mihir Joshi and Ishita Shivpuri
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Mihir Joshi: FMS WISDOM, Banasthali Vidyapith University
Ishita Shivpuri: FMS WISDOM, Banasthali Vidyapith University

A chapter in Sustainability and Financial Services in the Digital Age, 2024, pp 73-87 from Springer

Abstract: Abstract In this study the researchers evaluate the impact of electronic word of mouth on components of TPB theory besides evaluating the impact of Ewom on Destination Image, attitude and subjective norms. The study also determines the impact of environmental concern on attitude and subjective norm among the tourists in Eco-friendly tourist destinations. We applied quantitative methodology to test the relationship in the proposed model with an Indian sample of 250 respondents. The results of structural equation modelling revealed a significant effect of Ewom on Destination Image while Attitude mediates the relation of environmental concern and Consumer Intent towards eco-friendly tourism destinations.

Keywords: Ewom; Eco-tourism; TPB theory; Destination image; Attitude (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-67511-9_5

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DOI: 10.1007/978-3-031-67511-9_5

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