An Analysis of Serendipity in NPD: Six Cases

Paul Trott (), Paul Elwood () and David Baxter ()
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Paul Trott: University of Portsmouth, SMI
Paul Elwood: University of Liverpool
David Baxter: University of Southampton

A chapter in Human-Centred Technology Management for a Sustainable Future, 2025, pp 571-577 from Springer

Abstract: Abstract Serendipity is widely recognised as an important feature of innovation management practice, and yet it is not yet the subject of systematic study. We analyse six cases of serendipity in innovation and identify activities which increase the likelihood of serendipity. We develop a model of serendipity in NPD. We suggest process, environment, and people as three important organizational elements of managing for serendipity during new product development. We contribute to innovation theory and show serendipity as an organisational capability in the NPD process.

Keywords: New product development; Serendipity; Innovation (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-72490-9_57

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DOI: 10.1007/978-3-031-72490-9_57

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