A Framework for Leveraging AI-Powered Social Listening Technologies to Enhance Marketing Strategies for Small and Medium E-commerce Businesses in Egypt

Mohammad Ahmmad (), ElHassan ElSabry () and Tarek Khalil ()
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Mohammad Ahmmad: Nile University
ElHassan ElSabry: Nile University
Tarek Khalil: Nile University

A chapter in Human-Centred Technology Management for a Sustainable Future, 2025, pp 445-453 from Springer

Abstract: Abstract This study investigates the adoption of AI-powered social listening (AI-PSL) by Egyptian e-commerce SMEs. Despite recognizing the potential benefits of AI-PSL for marketing strategies, a significant gap exists between perception and implementation. A mixed-methods approach using surveys and interviews explores the barriers hindering SMEs from leveraging AI-PSL, such as limited resources, lack of technological expertise, and technological readiness constraints. Although these challenges exist, SMEs demonstrate enthusiasm for integrating AI to gain a competitive advantage. To bridge the adoption gap and guide SMEs to harness the full potential of AI for growth and competitiveness in the digital era, this research proposes a tailored framework for AI-PSL adoption. This framework focuses on providing guidance on resource allocation, skill development, and strategic planning for effective utilization of AI-PSL tools.

Keywords: AI-powered social listening; Egyptian e-commerce SMEs marketing; AI adoption challenges; And actionable framework for AI adoption (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-72494-7_44

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DOI: 10.1007/978-3-031-72494-7_44

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