Unveiling the Influence of Green Marketing on Consumer Behavior in North Macedonia: A Comprehensive Analysis

Teuta Veseli-Kurtishi () and Haxhere Dervishi ()
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Teuta Veseli-Kurtishi: South East European University
Haxhere Dervishi: South East European University

A chapter in Navigating Economic Uncertainty - Vol. 1, 2025, pp 153-167 from Springer

Abstract: Abstract This research aims to thoroughly examine the influence of green marketing on consumer behavior, exploring various dimensions that contribute to the intricate interaction between marketing strategies and consumer choices. Employing a blend of qualitative and quantitative research methods, including surveys and consumer case studies, we will conduct a comprehensive analysis of the impact of green marketing. We anticipate that this study will yield valuable insights into the significance of green marketing in fostering sustainable development. Additionally, we aim to offer guidance to businesses and policymakers on the effective integration of green marketing strategies.

Keywords: Green marketing; Consumer; Consumer behavior; Sustainable development; North Macedonia (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-73506-6_9

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DOI: 10.1007/978-3-031-73506-6_9

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