The Interplay Between Information and Communications Technology Solutions Development and Millennial Visitors’ Behavior in Refining Smart Tourism Destinations

Otilia Cramariuc () and Carmen Eugenia Nastase
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Otilia Cramariuc: Ştefan Cel Mare University of Suceava
Carmen Eugenia Nastase: Ştefan Cel Mare University of Suceava

A chapter in Sustainable and Resilient Businesses in the Global Economy, 2025, pp 323-339 from Springer

Abstract: Abstract The concept of smart tourism destinations is related not only to the development of new technologies and the provision of various solutions in this regard but also to the correct positioning of the needs and capabilities of tourists themselves in using the respective technology. Thus, the studies carried out on the Millennial generation (the digital generation) revealed several points that should be considered when configuring the technological solutions for a smart tourist destination. This paper is a review of specific literature and aims to present the correlation between the development of various intelligent solutions for transforming tourist destinations into smart tourist destinations (STD) and travelers’ generational traits. Furthermore, the paper will delineate the potential limitations a strict technological interpretation of the proposed smart destination concept might have on its intended beneficiaries. Moreover, several studies have shown that Millennials, a generation viewed as “receivers of new technologies” (Benckendorff & Xiang in Tourism information technology, 2019), can be described as a generation that intensively uses ICT for travel planning (Xiang Zheng in Journal of Retailing and Consumer Services 22:244–249, 2015). Therefore, Millennials represent the most important target market for the travel sector. Thus, the design of smart tourist destinations should take into account the main characteristics of such digital natives, including their idiosyncrasies, overall philosophy, preferences, level of knowledge and biases, especially their fear of losing control (Williams & Allan in Innovation and smart destinations: Critical insights, 2020). By developing a high level of knowledge of the human dimension involved in choosing and using new technologies related to smart destinations, tourism agencies and operators can refine existing technologies, increase the attractiveness of tourist destinations, or offer personalized services. Therefore, emerging technologies will be tailored to meet the specific needs of tourists, while intelligent destination strategies will establish a framework that positions technology as a crucial instrument for enhancing tourist satisfaction and increasing management efficiency.

Keywords: Smart tourism destinations (STD); Millennials; Intelligent ICT solutions; Management implications; Target market (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-75883-6_20

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DOI: 10.1007/978-3-031-75883-6_20

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