Fuelling the Frenzy: Unravelling Social Media’s Impact on Panic Buying

Athanasios Poulis (), Anastasios Panopoulos (), Stavros Giannis and Evi Chatzopoulou ()
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Athanasios Poulis: University of Patras
Anastasios Panopoulos: University of Macedonia
Stavros Giannis: University of Brighton
Evi Chatzopoulou: University of Patras

Chapter Chapter 8 in Advances in Applied Microeconomics, 2025, pp 139-146 from Springer

Abstract: Abstract As more consumers make purchase decisions based on social media content, digital marketers have become keen to unveil the use of social media content as a marketing tool. In recent years, it has become evident that the role of social media could have a negative effect on consumers, by creating fear and misunderstanding of topical issues and causing panic buying. This study aims to discover whether social media, through the spreading of inaccurate information, maybe responsible for panic buying. Data will be collected and analysed in order to indicate the perceived dominant factors that drove consumers to panic buying. The analysis of the data is aiming to reveal how user-generated content may lead to perceived scarcity and creation of more inaccurate information that will enhance panic buying.

Keywords: User-generated content; Inaccurate information; Panic buying; Perceived scarcity (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1007/978-3-031-76654-1_8

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