A Study of Factors Affecting Intention to Use Sugar-Free Drinks of FPT Students

Le Thi My Danh (), Trinh Ngoc Quy () and Mai Van Tien ()
Additional contact information
Le Thi My Danh: FPT University
Trinh Ngoc Quy: FPT University
Mai Van Tien: FPT University

A chapter in New Perspectives and Paradigms in Applied Economics and Business, 2025, pp 517-529 from Springer

Abstract: Abstract The global population is increasingly concerned about the link between diet and overall well-being, with a growing awareness of the link between sugar consumption and diseases like obesity, heart disease and type 2 diabetes. The food and beverage industry is working to create healthier products, with sugar-free beverages becoming popular. These beverages offer a balance between flavour and calorie reduction, making them a popular choice for consumers. A study using the Theory of Planned Behavior was conducted to examine Vietnamese students' attitudes towards sugar-free beverages. The results showed a positive correlation between students' intention to consume sugar-free drinks and their subjective norms, attitudes perceived behavioural control and self-efficacy, while a negative correlation was found between students' intention to drink sugar-free beverages and their perception of obstacles.

Keywords: Sugar-free drinks; Intention to use; Theory of planned behavior (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-77363-1_33

Ordering information: This item can be ordered from
http://www.springer.com/9783031773631

DOI: 10.1007/978-3-031-77363-1_33

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().