The Beauty Boom: Analyzing the Socio-Economic Contribution of the Beauty Industry to the European Union

Oana Turcu (), Cristian Brancu and Cristian Busu
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Oana Turcu: Bucharest University of Economic Studies
Cristian Brancu: Bucharest University of Economic Studies
Cristian Busu: Bucharest University of Economic Studies

A chapter in Smart Solutions for a Sustainable Future, 2025, pp 403-412 from Springer

Abstract: Abstract The European Union (EU) is witnessing a surge in the beauty industry, with its impact reaching far beyond aesthetics. This analysis delves into the socio-economic contributions of this flourishing sector, drawing insights from data and industry reports. The EU’s cosmetics sector is a powerhouse, generating billions of euros in added value annually. While a significant portion stems directly from cosmetic product manufacturing, the remaining value is created throughout the intricate supply chain and retail sectors. This ripple effect highlights the industry’s interconnectedness with the broader EU economy. Beyond its financial contributions, the beauty industry is a major job creator within the EU. Millions find direct employment in cosmetics production, from research and development scientists to manufacturing personnel. However, the true employment impact extends far beyond factory walls. The industry creates a significant number of indirect jobs across the value chain. Raw material suppliers, packaging manufacturers, logistics companies, and retail personnel all contribute to the beauty industry's success, further bolstering the EU's workforce. The report also explores the social aspects of the beauty industry’s impact. The rise of personalized beauty products and inclusive marketing campaigns fosters a sense of self-expression and caters to diverse demographics. This focus on individual needs and cultural sensitivity can contribute to a more positive body image and increased self-confidence within European society. However, the analysis doesn’t shy away from acknowledging potential challenges. The industry faces concerns surrounding sustainability, particularly with regards to packaging and ingredient sourcing. Additionally, ethical production and fair labor practices are crucial considerations for a responsible and sustainable beauty sector. By examining both the positive and potential drawbacks, this report aims to provide a comprehensive understanding of the EU's booming beauty industry. Its significant socio-economic contributions, from job creation to fostering self-expression, are undeniable. However, navigating the industry's future growth necessitates addressing sustainability concerns and ensuring ethical practices throughout the value chain. As the beauty industry continues to evolve, a focus on both economic prosperity and social responsibility will be paramount for its continued success within the EU.

Keywords: European union; Beauty industry; Socio-economic impact; Job creation; Added value; Sustainability; Self-expression (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-78179-7_24

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DOI: 10.1007/978-3-031-78179-7_24

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