Uncovering the Nexus of Leadership and Motivation for Women in the South Africa Tourism Sector: Empowering the Rainbow Nation

Nasreen Tisaker () and Magdalena Petronella Swart
Additional contact information
Nasreen Tisaker: University of South Africa (UNISA)
Magdalena Petronella Swart: University of South Africa (UNISA)

A chapter in Innovation and Creativity in Tourism, Business and Social Sciences, 2025, pp 579-593 from Springer

Abstract: Abstract Despite the female-driven tourism sector, significant gender bias limits women's leadership roles. In fast-growing African economies like Libya, Tanzania, and Ethiopia, women still face gender disparities. These disparities are often amplified by cultural norms that do not recognise women as equals. In South Africa, tourism mirrors the gender disparities of other African countries, with women earning less than men in all industries. The study aims to explore the nature of the relationships between the Leadership of Women in Tourism (WiT), Motivation of WiT, and Empowerment of WiT. It provides an opportunity to better understand how these factors interact and affect the empowerment of women in the tourism sector. The study focused on women employed in various management positions within the South African tourism sector, representing all nine provinces. A bivariate analysis, including both a Pearson product-moment correlation and Spearman rho, was performed to examine the relationships between the three constructs. This study offers a methodological contribution by using statistical methods to create new constructs and conduct a comprehensive investigation into the relationships among new latent variables. This study fills a gap in WiT literature by exploring construct relationships within the context of the South African tourism sector.

Keywords: Women in Tourism; Leadership; Motivation; Empowerment; South Africa (search for similar items in EconPapers)
JEL-codes: Z32 (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-78471-2_24

Ordering information: This item can be ordered from
http://www.springer.com/9783031784712

DOI: 10.1007/978-3-031-78471-2_24

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().