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Fostering Sustainable Development Through Cultural and Creative Tourism in Rural and Remote Areas

Dionisios Asimiadis (), Angelos Manglis, Polyvios Raxis, Anastasia Fourkiotou, Stelios Krinidis and Dimitrios Tzovaras
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Dionisios Asimiadis: Atlantis Consulting S.A
Angelos Manglis: Atlantis Consulting S.A
Polyvios Raxis: Atlantis Consulting S.A
Anastasia Fourkiotou: Atlantis Consulting S.A
Stelios Krinidis: Democritus University of Thrace
Dimitrios Tzovaras: Democritus University of Thrace

A chapter in Innovation and Creativity in Tourism, Business and Social Sciences, 2025, pp 731-740 from Springer

Abstract: Abstract The European Union (EU) recognizes the unique challenges and opportunities presented by its rural and remote areas. To address these, the European Commission has published a “Long Term Vision for Rural Areas” and a Rural Action Plan, highlighting the importance of diversifying economic activities beyond traditional sectors, like agriculture, farming, and forestry. Tourism has emerged as a promising catalyst for sustainable development in these regions. The TOURAL project aligns with this vision by focusing on cultural and creative tourism as drivers for sustainable growth, promoting smart multi-destination and multi-dimensional tourism offerings, empowered by macro-regional tourism cooperation and integrated local value chains. TOURAL proposes a novel model to support touristic development in rural regions, striking a balance between the growth of their urban clusters and the untapped potential of their remote and rural areas. This multi-dimensional approach encompasses complementary tourism verticals/niche sectors (underwater cultural and nature heritage tourism, cultural and creative tourism, science tourism, silver tourism), participatory co-design of policy pathways and tourism offerings/services, co-creation of business models and tourism products, and co-validation of small-scale tourism services implementations. TOURAL’s scope encompasses three regions from the Adriatic-Ionian macro-region (Italy, Croatia, Greece) and three regions from the Black Sea Basin (Bulgaria, Romania, Ukraine).

Keywords: Cultural and creative tourism; Rural tourism; Participatory approaches; TOURAL; Adriatic-Ionian macro-region; Black sea basin (search for similar items in EconPapers)
JEL-codes: R11 Z3 Z32 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-78471-2_33

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DOI: 10.1007/978-3-031-78471-2_33

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