Greek Cruise Ports’ Performance Evaluation: A Multi-Criteria Decision Method (MCDM) Approach

Aggeliki Sgora (), Agisilaos Konidaris and Spyros Polykalas
Additional contact information
Aggeliki Sgora: Ionian University
Agisilaos Konidaris: Ionian University
Spyros Polykalas: Ionian University

A chapter in Strategic Innovative Marketing and Tourism, 2025, pp 361-368 from Springer

Abstract: Abstract Cruise tourism is one of the fastest-growing sectors in the leisure industry and has become increasingly globalized over the years. In Greece, cruise tourism shows an upward trend. In 2022, 48 Greek ports were added to cruise lines’ itineraries. However, as competition between cruise ports intensifies each year, the pressure to improve their performance increases. This paper presents a performance evaluation method for Greek cruise ports. It combines the Analytic Hierarchy Process (AHP), the entropy weighting method, and the Total Order Preference by Similarity to the Ideal Solution (TOPSIS) method. Specifically, we use a case study involving four of the top Greek cruise ports—Santorini, Mykonos, Piraeus, and Corfu—to demonstrate the application of the method. Numerical results show that Multi-Criteria Decision-Making (MCDM) methods are useful tools for addressing performance issues when multiple parameters with different levels of importance are involved. Moreover, combining the AHP with the entropy weighting method makes the results more realistic and reliable. The study’s findings suggest that, by using the evaluation criteria, port managers can allocate resources more effectively and focus on areas that yield the greatest impact on overall performance.

Keywords: Cruise tourism; Greek ports; Evaluation. AHP; Entropy; TOPSIS (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-81962-9_40

Ordering information: This item can be ordered from
http://www.springer.com/9783031819629

DOI: 10.1007/978-3-031-81962-9_40

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().