Electronic Word of Mouth (eWoM) and Destination Visit Intention: The Case of Greek and Danish Tourists

Eleni Tselempi, Eirini Vlassi (), Georgios A. Deirmentzoglou and Sofia Daskou
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Eleni Tselempi: Neapolis University Pafos
Eirini Vlassi: University of the Aegean
Georgios A. Deirmentzoglou: Neapolis University Pafos
Sofia Daskou: Neapolis University Pafos

A chapter in Strategic Innovative Marketing and Tourism, 2025, pp 495-503 from Springer

Abstract: Abstract Given the intangible and information-sensitive nature of the tourist industry, it has been proven that the expansion of WEB 2.0 and eWOM influence the destination decision-making process. Recent research attempts to identify the influence of argument quality and source reliability on travelers’ intention to visit a place in the pre-travel phase. In this study, the impact of eWoM on young Greek and Danes visitors’ intentions to visit two cities, Odense and Athens, respectively, is examined. The influence of cultural aspects, information adoption criteria, and pre-existing attitudes were assessed. The 147 questionnaires of a convenient sample have been analyzed using PLS-SEM with SmartPLS V 4.1. According to the research outcomes, the impact of the cultural aspects was not considered as significant, even though information quality and source credibility increase potential visitor’s readiness to adopt the provided information and increase their interest to visit the place. This research provides implications for destination management and marketing organizations and destination marketing experts by demonstrating the global nature of eWoM.

Keywords: eWoM; Destination visit intention; Online destination marketing (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-81962-9_54

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DOI: 10.1007/978-3-031-81962-9_54

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