Development and Validation of a Tool for Discovering Potential Value in Tourism Resources

Riko Tsubaki (), Kaira Sekiguchi and Yukio Ohsawa
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Riko Tsubaki: The University of Tokyo
Kaira Sekiguchi: The University of Tokyo
Yukio Ohsawa: The University of Tokyo

A chapter in Information and Communication Technologies in Tourism 2025, 2025, pp 115-127 from Springer

Abstract: Abstract In the tourism industry, effectively communicating regional attractions to increase visitor numbers is a crucial challenge. However, a gap often exists between the information disseminated by tourism operators and the attractions perceived by visitors. In order to bridge this gap, this research developed and validated a tool to promote insights that trigger the discovery of potential value in tourism resources. The tool integrates functions that support multidimensional perspectives, contextualization of information, pattern identification, and generation of new combinations. User testing revealed six distinct Insight Patterns, demonstrating the tool's contribution to understanding the overall picture of tourist destinations and discovering new tourism resources. Multiple instances were observed where users gained unexpected insights or generated new tourism experience ideas through the visualization of relationships between topics.

Keywords: Attraction discovery; Interactive data explore; Insight discovery (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-83705-0_10

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DOI: 10.1007/978-3-031-83705-0_10

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