Food Tourism Experiences in Summer Markets: The Case of La Santa Market (Catalonia, Spain)

Montserrat Crespi-Vallbona (), Ester Noguer-Juncà () and Oscar Mascarilla-Miró ()
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Montserrat Crespi-Vallbona: Universitat de Barcelona
Ester Noguer-Juncà: Universitat de Lleida
Oscar Mascarilla-Miró: Universitat de Barcelona

A chapter in Innovation and Creativity in Tourism, Business and Social Sciences, 2025, pp 21-33 from Springer

Abstract: Abstract In recent years, the ephemeral gastronomic and leisure markets have grown significantly as a strategy to promote the authenticity of the region and the local community participation. These both objectives use to have a sustainable social dimension, as they focus on issues that have to do with the welfare of the local population; cultural heritage conservation; community participation in planning and tourism development; and health, hygiene, and safety linked to the gastronomic experience. In recognition, this paper aims to analyze the relevance of these social sustainable aspects in La Santa Market, a summer food and leisure event in La Costa Brava (Catalonia). Using a non-probability purposive sampling, the qualitative methodology bases on semi-structured interviews with 20 different stakeholders involved in this event. Additionally, secondary data about the economic situation and “grey” literature research of this market are used. Results show a positive and constant involvement of the local community and private organizations to enhance day-by-day La Santa Market, becoming a must event in their summer agendas.

Keywords: Summer markets; Food trucks; Gastronomy; Sustainability; Entrepreneurship; La Santa market (search for similar items in EconPapers)
JEL-codes: M14 Z32 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-87019-4_2

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DOI: 10.1007/978-3-031-87019-4_2

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