AI-Driven Digital Transformation: Enhancing Competitiveness and Sustainability in the Modern Business Landscape

Vaikunta Pai T (), B. Sunil Kamath (), Virgil Popescu () and Ramona Birau ()
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Vaikunta Pai T: NMAM Institute of Technology
B. Sunil Kamath: NMAM Institute of Technology
Virgil Popescu: University of Craiova
Ramona Birau: University of Craiova

A chapter in Competitiveness and Sustainability in the Digitization Era, 2025, pp 245-268 from Springer

Abstract: Abstract AI-driven digital transformation is redefining the modern business landscape by synergizing operational efficiency, ethical governance, and long-term sustainability. This chapter explores how AI empowers organizations to optimize processes, enhance decision-making transparency, and address global challenges such as climate change and resource scarcity. By leveraging predictive analytics, adaptive automation, and data-driven insights, AI enables businesses to innovate, build resilience against disruptions, and align with global sustainability goals. Real-world case studies highlight its transformative impact, from reducing waste and carbon emissions to fostering ethical supply chains and workforce adaptability. As businesses navigate an increasingly volatile environment, the responsible integration of AI emerges as a cornerstone for achieving competitive advantage and shaping a sustainable future, emphasizing collaboration between industries, policymakers, and researchers to unlock AI’s full potential.

Keywords: Artificial Intelligence (AI); Digital Transformation; Innovation; Sustainable Growth; Business Strategy; AI-driven transformation; Sustainability; Operational efficiency; Ethical AI practices (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-91778-3_12

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DOI: 10.1007/978-3-031-91778-3_12

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