Big Data and Business Analytics in the Health Sector: Techniques for Improved Decision-Making

Manuela Freire () and Catarina Abrantes
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Manuela Freire: Coimbra University, CeBER, Faculty of Economics
Catarina Abrantes: Coimbra University, Faculty of Pharmacy

A chapter in Health Technologies and Demographic Challenges, 2025, pp 105-116 from Springer

Abstract: Abstract Big Data and Business Analytics techniques have guided in a revolution across various industries, including healthcare. With the exponential wave of data in the healthcare sector, there is an urgent need to effectively utilize this vast volume of information. This study investigates the application of Big Data and Business Analytics techniques to aggregate valuable data for research and decision-making support within the health sector. By harnessing these techniques, the health sector entities can collect and analyze critical information, ultimately leading to enhanced outcomes. The study delves into the benefits, ethical considerations, implementation strategies, and challenges associated with analyzing health data, emphasizing the potential of Big Data and Business Analytics in supporting research and decision-making processes.

Keywords: Decision support; Business analytics; Health data (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-94901-2_9

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DOI: 10.1007/978-3-031-94901-2_9

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