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The Social Shift: How Social Media Revolutionized Consumer Behaviour Research

Yioula Melanthiou ()
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Yioula Melanthiou: Cyprus University of Technology

A chapter in Empowering Digital Transformation, 2025, pp 88-103 from Springer

Abstract: Abstract Let’s think of a world where every thumbs-up, comment, or share carries the story of consumer desires and changes how companies interact with their customers. This is just how the contemporary advertising world looks like today because of social media’s miraculous power.

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-96930-0_6

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DOI: 10.1007/978-3-031-96930-0_6

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