Chatbot Optimization Strategies to Enhance the Competitiveness of Tourism Entrepreneurs in Indonesia

Dini Turipanam Alamanda (), Grisna Anggadwita () and Anggraeni Permatasari ()
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Dini Turipanam Alamanda: Universitas Garut, Faculty of Economics
Grisna Anggadwita: Telkom University, School of Economics and Business
Anggraeni Permatasari: President University, Faculty of Business

Chapter Chapter 6 in Economic Resilience and Sustainability—Vol. 1, 2025, pp 75-90 from Springer

Abstract: Abstract This study examines the impact of Chatbot Optimization Strategies (COS) and Technology-Enabled Value Co-Creation Capability (TVCC) on Competitiveness in Indonesia’s tourism sector. The findings reveal that optimized chatbot strategies enhance customer satisfaction, service efficiency, and business performance, while TVCC fosters customer engagement and resource integration, strengthening market competitiveness. This research extends the Technology Acceptance Model (TAM), Resource-Based View (RBV), and Service-Dominant Logic (SDL) by demonstrating how technology-driven interactions contribute to sustainable competitive advantages. The study provides practical insights for tourism entrepreneurs and policymakers, emphasizing chatbot optimization and value co-creation as strategic tools for achieving business resilience in Indonesia’s archipelagic tourism landscape.

Keywords: Chatbot optimization; Value Co-Creation; Competitiveness; Tourism; Digital strategy (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-032-04218-7_6

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DOI: 10.1007/978-3-032-04218-7_6

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