The Competitive Advantage of the Made in Italy Brand

Alessandra Vitale () and Marco Valeri ()
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Alessandra Vitale: Niccolò Cusano University
Marco Valeri: Niccolò Cusano University

Chapter Chapter 30 in Human Resource Development for Sustainability and Social Responsibility, 2026, pp 439-451 from Springer

Abstract: Abstract Purpose: This research explores the Made in Italy (MII) label from an economic perspective, providing a comprehensive analysis of the key factors that shape its economic significance. By conducting a critical analysis of the relevant scholarly literature, the study aims to identify and clarify the core components that support the brand’s international prestige and its enduring competitive edge. Design/methodology/approach: a systematic literature review has been conducted, focusing on academic works that address the economic aspects of the MII label. A total of 21 sources, including journal articles, conference papers, book chapters, and books, have been selected from the SCOPUS database, covering publications from 2002 to 2024. A content analysis has been employed to extract and categorize the key dimensions emerging from the literature. Findings: The study underscores the central economic components contributing to the construction of the MII identity. By adopting a multidisciplinary perspective, the analysis reveals that the economic advantage is grounded on three pivotal elements. Cultural identity, oral traditions, and territorial connection are the core of the brand value and reinforce its authenticity. Originality/value: This paper provides a structured synthesis of the literature on the economic dimension of MII brand, filling a gap in current academic discourse. The insights generated offer a basis for future research exploring complementary conceptual dimensions, with potential implications for both academic inquiry and policy development.

Keywords: “Made in Italy”; Competitive advantage; Economic value (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-032-09683-8_30

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DOI: 10.1007/978-3-032-09683-8_30

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