The Future of Sneaker Industry: What Metaverse-Driven Business Opportunities Are Likely to Emerge for Sneaker Companies?

Lukasz Koscinski () and Robin Effing ()
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Lukasz Koscinski: University of Twente, High-Tech Business and Entrepreneurship Department
Robin Effing: University of Twente, High-Tech Business and Entrepreneurship Department

A chapter in XR and Metaverse, 2026, pp 267-280 from Springer

Abstract: Abstract The sneaker industry is one of the industries that is likely to be influenced significantly by the emergence of the metaverse. This study explores the potential business opportunities of the metaverse for the sneaker industry. The outcomes are based on seven open interviews with experts on the topic, which have helped identify and explore numerous novel business opportunities. The opportunities have been categorised into: Sales of virtual sneakers, Enhanced feedback, Improved product development, Brand interaction, Engaging advertisements, Increased personalisation, and Immersive shopping experience. This paper expanded the current knowledge about the potential for business growth that the metaverse holds for the sneaker industry, with comprehensive analysis of the business opportunities.

Keywords: Metaverse; Sneaker industry; Virtual worlds; Virtual reality; NFT (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-032-11983-4_20

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DOI: 10.1007/978-3-032-11983-4_20

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