 City Branding in Relation to the European Capital of Culture Programmes: Timisoara 2023 Case StudyManuela Oana Anghelescu ()
A chapter in Impact and Legacy of the European Capitals of Culture (ECoC) Program, 2026, pp 201-210 from Springer Abstract: Abstract This study examines the branding of Timișoara as the European Capital of Culture 2023 through the lens of cultural products. It explores how cultural projects contribute to city branding, assessing their symbolic and marketable value, as well as their role in shaping urban identity. The research addresses key themes, including the impact of large-scale cultural initiatives, storytelling in branding, and cultural management’s role in shaping perception. By applying theoretical models such as Anholt’s hexagonal model and Kavaratzis’ city branding framework, the study evaluates Timișoara’s transformation within national and international branding strategies. The findings highlight the integration of cultural initiatives into urban branding and their long-term influence on Timișoara’s image and identity post-2023. Keywords: City branding; European capital of culture; Place branding; Cultural program; Timișoara 2023 (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-032-12205-6_12 Ordering information: This item can be ordered from DOI: 10.1007/978-3-032-12205-6_12 Access Statistics for this chapter More chapters in Springer Proceedings in Business and Economics from Springer |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.