Addressing Organisational Barriers in the Digital Transformation of Finance

Chara Pappa (), Odysseas Pavlatos, Nicos Sykianakis, Androniki Kavoura and Miltiadis Chalikias
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Chara Pappa: University of West Attica
Odysseas Pavlatos: University of Macedonia
Nicos Sykianakis: University of West Attica
Androniki Kavoura: University of West Attica
Miltiadis Chalikias: University of West Attica, Egaleo Park Campus

A chapter in Strategic Innovative Marketing and Tourism, 2026, pp 31-38 from Springer

Abstract: Abstract While algorithmic precision and accelerated fiscal adjudication beckon enticingly, the odyssey towards comprehensive digitisation remains entangled in organisational thickets. This inquiry interrogates the manoeuvres by which enterprises unsettle sedimented norms, redress capability lacunae and neutralise technophobic frictions as they re-engineer the finance citadel. Synthesising behavioural theory with contemporary field evidence, we demonstrate that unwavering executive patronage, elastic resource orchestration and iterative pedagogic scaffolds transmute robotic process automation and inferential analytics from exotic add-ons into infrastructural sinews. Crucially, success coalesces where leadership choreographs a climate of experimental licence, rendering apprehension a transient epiphenomenon. By anatomising impediments—ranging from anaemic data fluency to siloed communicative arteries—we distil pragmatic stratagems for insurgent change agents and delineate an architectural template for resilient transformation. The exposition illuminates the dialectic between technological aspiration and cultural disposition, offering a navigational chart for entrenching digital musculature and realising durable organisational uplift amid volatile competitive terrains and regulatory flux today.

Keywords: Change management; Culture; Digitisation (search for similar items in EconPapers)
Date: 2026
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DOI: 10.1007/978-3-032-12968-0_4

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