Tracking the Green Image: A Cross-Sectoral Review of Greenwashing Research

Emin Sertaç Arı and Betül Aktaş ()
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Emin Sertaç Arı: Korkut Ata University
Betül Aktaş: Çağ University

A chapter in Strategic Innovative Marketing and Tourism, 2026, pp 617-626 from Springer

Abstract: Abstract Greenwashing, where companies make misleading environmental claims, has become a growing concern across various industries. This study provides a cross-sectoral bibliometric analysis of greenwashing research using Scopus-indexed publications. Through keyword co-occurrence, citation analysis, and journal mapping, this study identifies the sectors and regions most frequently studied, revealing a concentration in fashion, energy, and finance. However, findings also highlight significant gaps in emerging fields such as technology and digital industries, which are increasingly linked to environmental impact. By uncovering sectoral and geographical trends in the literature, the study offers insights into academic focus areas, under-researched domains, and evolving themes over time. These results contribute to a deeper understanding of how greenwashing is represented in global research and offer guidance for future studies aiming to promote accountability and transparency in sustainability practices.

Keywords: Greenwashing; Sustainability; Production and consumption (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-032-12968-0_67

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DOI: 10.1007/978-3-032-12968-0_67

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