Exploring Tax Inquisitiveness Using Google Trends in African Regions: Evidence of Nigeria

Alex Adegboye and Muneer Hassan ()
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Alex Adegboye: University of Johannesburg
Muneer Hassan: University of Johannesburg

A chapter in Embracing Technological Agility in Accounting and Business – Vol. 1, 2026, pp 443-456 from Springer

Abstract: Abstract This study leverages Google Trends to map regional variations in tax inquisitiveness across Nigeria, aiming to pinpoint factors influencing tax awareness and compliance within its sub-regions. The analysis reveals significant disparities in tax interest, with Anambra, Ogun, Lagos, Rivers, and the Federal Capital Territory exhibiting the highest levels. These findings suggest a correlation between higher economic activity, active government initiatives, and robust tax infrastructure with greater tax interest. Conversely, regions with lower interest may benefit from targeted awareness campaigns and improved access to filing systems. The study underscores the need for sustained engagement, technological advancements, and localized strategies to enhance tax literacy and compliance nationwide, recommending the promotion of economic activity, strengthened government initiatives, simplified digital filing, and consistent educational campaigns for sustained interest and compliance. These insights offer valuable guidance for policymakers and tax authorities in developing effective nationwide strategies for improving tax awareness and compliance.

Keywords: Tax compliance; Tax payment; Tax filing; Nigeria (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-032-13380-9_28

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DOI: 10.1007/978-3-032-13380-9_28

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