Social Influence Strategies and the Effects on Human Resources in Modern Organizations

Ovidiu Andrei Cristian Buzoianu (), Maria Loredana Popescu, Oana Matilda Sabie and Loredana Nicoletta Mega
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Ovidiu Andrei Cristian Buzoianu: Bucharest University of Economic Studies
Maria Loredana Popescu: Bucharest University of Economic Studies
Oana Matilda Sabie: Bucharest University of Economic Studies
Loredana Nicoletta Mega: Bucharest University of Economic Studies

A chapter in Leading Change in Disruptive Times, 2026, pp 176-185 from Springer

Abstract: Abstract Social influence is a psycho-social process of modifying psychological, behavioral, affective, cognitive components of the individual, which results from the action with another individual or with a group. It is a cognitive process through which individuals make real changes in behaviors and feelings as a result of interaction with other people who are designed to be followed or followed. The individual is also influenced by the majority: when part of a social group adopts an attitude or an idea, it is likely that the individual will also adopt that attitude, as a result of several factors. The main objectives pursued in this scientific work were: identifying the social influence that prevails in a military organization, highlighting the factors that influence the motivation of individuals within organizations and last but not least identifying the types of social influence strategies in the workplace. At the same time, this paper aims to conduct observational research on the social influence of a military microorganization in the country and a multinational military base in a theater of operations.

Keywords: Human resources; Organization; Motivation; Social influence; Strategies (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-032-19276-9_13

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DOI: 10.1007/978-3-032-19276-9_13

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