Segmentation, Consumer Behavior, and Management in Religious Destinations

Mauricio Carvache-Franco (), Wilmer Carvache-Franco (), Orly Carvache-Franco and Caroline Romero-Ramirez ()
Additional contact information
Mauricio Carvache-Franco: Universidad Bolivariana del Ecuador
Wilmer Carvache-Franco: Escuela Superior Politécnica del Litoral, ESPOL. Facultad de Ciencias Sociales y Humanísticas
Orly Carvache-Franco: Universidad Espíritu Santo
Caroline Romero-Ramirez: Universidad Bolivariana del Ecuador

Chapter Chapter 14 in New Perspectives in Economics and Management, Vol 1, 2026, pp 201-215 from Springer

Abstract: Abstract The research focused on uncovering what drives individuals to participate in religious tourism, classifying different types of visitors based on these motivations, analyzing how these segments relate to satisfaction and loyalty. The investigation took place in Tarija, Bolivia, amid the annual Pilgrimage honoring the Virgin of Chaguaya, drawing insights from 373 surveyed participants. Researchers employed techniques such as k-means clustering and factor analysis to interpret the data. From the study, four primary motivational themes emerged: the desire for travel and a break from routine, the pursuit of spiritual encounters, expressions of faith, and shopping interests. Based on these, three distinct visitor profiles were identified: those driven by diverse motives, casual or less-involved tourists, and highly devout attendees. Notably, the most devout group demonstrated the greatest levels of satisfaction and commitment to returning, closely followed by the segment with multiple reasons for attending. These insights offer practical recommendations for organizers of faith-based events and enrich the scholarly conversation around religious tourism behavior.

Keywords: Consumer Behavior; Segmentation; Motivation; Religious tourism; Management (search for similar items in EconPapers)
Date: 2026
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-032-29260-5_14

Ordering information: This item can be ordered from
http://www.springer.com/9783032292605

DOI: 10.1007/978-3-032-29260-5_14

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().